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Social Boost - social media promotion for local businesses.

Videos shot at your business and advertising aimed at the people in your area. We count contacts, not likes.

Book your free call

Free video call, 30 to 45 minutes.
You pick the day and time. Nothing to sign during the call.
The call takes place in Italian or in English.

A complete team for your social media, every month.

We study your business and your market, shoot on your premises, publish on your profiles and, with advertising, attract your ideal customer.
We count contacts, not views.

Book your free call

Free video call, 30 to 45 minutes.
You pick the day and time. Nothing to sign during the call.
The call takes place in Italian or in English.

Videos published on our clients' profiles.

  • 4 videos a month, plus 2 as a gift for new clients
  • Advertising strategy, built around you
  • Filmed by us, on your premises
  • The investment, stated before the call

We are an agency from Lugano, active across Switzerland and in Italy since 2019

The work

Every video below was published on one of our clients' profiles.

None of these scenes was shot in a studio: they are real places, with the people who work there. We planned, filmed, edited and published them.

Tap a video to watch it.

These videos do two jobs.
The ones that tell who you are keep your profile up to date and, for people arriving from the ads, explain more about you.
The ones built to convert we take, with the ad campaigns, to the people in your area who can become your customers.

Deciding who sees them, with which message and which video, is the work we do before we shoot.

Some of the businesses we have worked with so far.

Who we are

A local team, close to you from the first call to the last month.

We are an agency from Lugano run by two people, with a team of videomakers, video editors and project managers who have been with us for years.
The person who answers you from the first calls is the one who follows your business every month.

Peter IshioduStrategy and your point of contact
Peter Ishiodu Strategy and your point of contact

In the first call you talk to him. He studies your market, your customers and what makes you different, and every month decides with you what to tell.

Our backstage
Veronica MottaCreative direction, shoots and campaigns
Veronica Motta Creative direction, shoots and campaigns

She directs the shoots, follows the editing, publishes and manages the campaigns. She is the one who keeps your videos away from the ready-made template with your name on top.

Our backstage

Peter Ishiodu and Veronica Motta, HighOnDigital, Lugano

The method

The videos are the front.
The value is in what sits behind them.

People who contact us often think only of the videos, and that is normal: they are the part you see.
But a video on its own does not decide who watches it, nor what that person should do afterwards.

That is decided by three pieces of work we do before, during and after: the communication strategy, the advertising strategy and the month-by-month management.
Here we explain what they are and why the results come from there.

  1. The communication strategy

    Before we shoot, we decide what to tell and to whom.

    We study your market, your customers and what sets you apart from others doing your job in your area.
    From there comes your positioning: the reason someone should choose you.
    Every video we shoot is there to communicate that reason, to whoever lands on your profile and to whoever arrives from the ads.
    Without this work a video is just a well-made video: people like it, but no new customers come.

  2. The advertising strategy

    It takes the videos to the right people.

    Publishing a video on its own does not let you choose who sees it (that is how the organic algorithm of social networks works today).
    Advertising does.
    With the campaigns we decide who sees the videos built to convert, in your area, with which message and which video, inside the advertising account held in your name.
    We set the budget together and correct it every month based on what gets a response.
    This is what the collaboration rests on: the advertising strategy is the work, the videos are its material.
    And the videos that tell who you are do the rest: whoever arrives from the ads finds a living profile and understands who they are dealing with.

  3. Management, month by month

    The relationship is what makes the work improve instead of repeating itself.

    Every month we send you the plan: what we publish, who we show it to with advertising and with which video.
    You read it, tell us what to change if anything, and approve it.
    At the end of the month you get the recap: what went out, how the campaigns did and what we correct the month after.
    The decisions stay with you, and they cost you little time.
    Everything else stays with us.
    This back and forth, month after month, is what builds the result.

  4. Where the results come from

    From the three things working together.

    A good video that people like lasts a day.
    Contacts come when the three things work together: a clear reason to choose you, shown to the right people in your area, corrected every month on what responds.
    That is why we do not look only at views: we look at who writes to you, who calls, who asks for a quote.
    We do not act directly on your revenue: we work on what comes before it, the contact.
    From there the work is yours, and nobody does it better than you.

How this applies to your business is what we tell you in the first video call, free of charge.

Book your free call

Where we have been shooting

How the collaboration works

Your time is needed at three moments.
We do the rest.

First we talk. Then we prepare the ground. From there, every month has the same rhythm, and you step in only where needed.

1

The call

30 to 45 minutes, on a video call

You tell us what you do, who you would like to attract and what you have already tried.
We tell you what we see and which direction makes sense for your business.
During the call we do not ask you to sign anything: we send the proposal in writing, and you read it at your own pace.

2

Month zero

Research and preparation, before anything goes out

We study your market, your customers and why they should choose you.
We set up pages and advertising account, in your name.
Then we do the first shoot.
This is the month that comes before: the contract months start counting from the first publication.

Veronica Motta working at the computer
3

Every month, the strategic management

What we tell, who we show it to, and with which video

We decide what to publish, who to show it to with advertising and which videos to push; then we send you the monthly plan.
You read it and tell us what to change, if anything.
After that we build and run the campaigns, inside your advertising account.

Two people at a work table with a laptop, a tablet and a whiteboard
4

Every two months, the shoot

2 to 4 hours at your business

We organise and film the shoots, every two months.
We prepare what to do and what to say: you do not have to film anything yourself.

5

Month by month, the numbers and the corrections

What went out, how it did, what we change

At the end of the month you receive the recap: the content that went out, how the campaigns did and who they reached, and what we change the following month.
It is the part that makes the work improve instead of repeating itself.

Desk with two screens and printed photographs lined up

The videos are the part you see. What changes the result is the decision behind them: what to tell, who to show it to with advertising, and with which video.

What is the investment?

We are transparent from the start: we tell you here, not at the end of the call.

From CHF 1'473.– per month

And for new clients, during this period, 2 extra videos a month as a gift, worth CHF 370.–, for the whole duration you choose.

Advertising budget not included

It is a monthly fee, and it includes everything you have read above: the research, the plan, the shoots, the editing, the publishing, the campaign work and the recap.
The exact figure depends on the duration you choose: 6, 12 or 24 months.
With a longer duration the monthly fee is lower.

Three things written in the contract

  • You do not get tied in without noticingAt the end the contract does not renew by itself. If we continue, we decide again together and sign a new contract.
  • Your profiles stay yoursPages, profiles and advertising account are in your name from the start. The work done stays on your channels, even if one day we no longer work together.
  • You get the videos as they go outWe hand over the finished videos during the collaboration, not at the end. When a piece goes out, you already have it.
What you get every month

Everything it takes for your business to be seen and succeed online.

We also speak German and English, so the content can be shot in 3 different languages if you sell to that audience: we talk about it in the call.
The free call, and the collaboration itself, take place in Italian or, if you prefer, in English.

Frequently asked questions

The questions we get asked most about our services

"Can I just get a few videos?"

You can ask, and we talk about it in the video call. But we tell you how we see it: two or three videos on their own get lost within a few days, and the part that makes the difference, the research, the plan, the campaigns and the corrections, lives in continuity. With the ongoing collaboration each month builds on the one before; with single videos you start from scratch every time.

"If you publish the videos, what is the advertising for?"

To show them to people who do not know you yet. A video published organically on your profile is seen first by your most active followers and a small group of non-followers; it spreads further only if the first numbers are positive, and that leaves all the control with the platform, which may take more or less time to (maybe) reach your ideal customer. With the campaigns we choose who sees it and how often, then adjust every month. The videos on your profile, the ones that tell who you are, work for the people arriving from the campaigns: they open your profile and find a business that is alive, up to date, recognisable. That is why the collaboration rests on the advertising strategy, and the videos give it a face.

"I have already paid an agency and seen nothing. Why would it be different with you?"

We understand, and it is the sentence we hear most often. We do not judge the work of whoever came before: we tell you where we start from. Before shooting anything we decide why a person should choose you, and the content comes from there. Then, every month, we show you what went out and how it did: what does not work, you look at with us and we change it the month after.

"How much of my time does it take?"

Little, and always for a decision. We handle the operations: shooting, editing, copy, publishing, campaigns. Three moments stay with you: the first call, a yes or a correction on the monthly plan, and 2 to 4 hours every two months for the shoot at your business.

"Why a contract for months?"

We understand the question: committing for months to someone you do not know is no small thing. Before a few months, though, you cannot tell what works. The first period is for building: the research, the first content, the campaigns getting started. Then you correct what the numbers say, and from there you work on a base that already exists instead of starting over each time. With a single month you do not even reach the point where you understand what to change. You choose the duration, 6, 12 or 24 months, and at the end it does not renew by itself: if we continue, we decide again together and sign a new contract.

"Do I have to be on camera?"

Ideally yes, and we tell you why: nobody explains what you do better than you, and viewers notice. If you prefer to stay behind the scenes, we put someone else from your business in front of the camera. We do not ask you to act or to learn anything by heart: every video is written beforehand, we feed you the lines on the spot, and if one does not come out we do it again. We are there with you the whole time.

"What if I did not want to approve anything and just let you do it all?"

The monthly plan reaches you anyway, and you have 7 days to tell us what to change: if you do not reply, it goes ahead as it is. We do prefer an active relationship, and we say it plainly: we work alongside your business, not in your place. Who you are and what you want to tell is your call; showing it to the right people is our job. When it works like that, neither of us gets surprises.

"What happens after the call?"

In the call we introduce ourselves, understand how your business works and give you a vision and a first solution, the one we would set up. Right after, you receive everything in writing: the direction, the strategy, what we would do for you and the proposal. From there you decide at your own pace. During the call we do not ask you to sign anything.

"What happens when the collaboration ends?"

The contract does not renew by itself: if we continue, we decide again together and sign a new contract. Pages, profiles and advertising account are in your name from the start, so they stay yours, and the work done stays there, on your channels. The finished videos you already have, because we hand them over as they go out. And in the 30 working days after the end you can ask us for the final visual material, in case you have not saved it before.

"How much does Social Boost cost?"

From CHF 1'473.– per month. It is a monthly fee and covers each month's work: the strategy, the plan, the shoots, the editing, the publishing, the campaign work and the recap; the advertising budget, which goes to Meta, stays separate. The exact figure depends on the duration you choose, 6, 12 or 24 months: the longer it is, the lower the monthly fee. In the call we look together at which solution makes sense for your business.

"What are the 2 gift videos?"

The Social Boost package is 4 videos a month. The 2 extra ones are those built to turn viewers into contacts, and they are also the ones we push in advertising. During this period we add them for new clients, at the same fee and for the whole duration you choose: on our price list they are worth CHF 185.– each, that is CHF 370.– a month.

Let's talk

Tell us what you do and who you would like to reach.

We give you a concrete plan and develop it for you.
In a free 30 to 45 minute video call you tell us what you do, who your ideal customer is and what you have already tried.
If those things are not clear to you yet, we work them out together with you.

Book your free call

You pick the day and time. Nothing to sign during the call.